Jan. 16, 2020

FFR 002 - What Button Color Converts Best

FFR 002 - What Button Color Converts Best

When designing forms one of the decisions you need to make is what colour to use for the submit button   The thing that trips most people us is how do you know what colour is going to convert best    Everyone seems to have their own...


  • When designing forms one of the decisions you need to make is what colour to use for the submit button

 

  • The thing that trips most people us is how do you know what colour is going to convert best 

 

  • Everyone seems to have their own opinion. Some say green because it means go... others say orange converts best... while other people say red because it has energy. 

 

  • Here is a study that Russell Brunson did on the subject

 

 

 

 

  • The key takeaway from all of this is... No single color is universally better than another. Ultimately, what matters is how much a button color contrasts with the area around it.

 

  • And also just because somebody has tested a particular colour to work best for them, doesn’t mean that colour is best for you either. 

 

  • This is why you need test, test, test and keep testing

 

  • On top of the button colour, the button text (or CTA) is just as important... if not more important.