Jan. 22, 2020

FFR 008 - Shorter or Longer Landing Pages

FFR 008 - Shorter or Longer Landing Pages

When you want to use a landing page to get signups one of the big decisions you need to make is whether to use long copy or short copy, and just how much copy is enough copy?   Usually for a free offer short copy is the norm, but you can’t...


  • When you want to use a landing page to get signups one of the big decisions you need to make is whether to use long copy or short copy, and just how much copy is enough copy?

 

  • Usually for a free offer short copy is the norm, but you can’t take anything for granted and it’s always best to test

 

  • With that in mind here is an excellent case studies on the topic