FFR 011 - Five Mandatory AB tests for landing pages
When driving traffic to a landing page with the objective of getting users to opt-in it’s pretty much impossible to know EXACTLY how to set up the form for maximum conversions before testing it. So a new page is pretty much always going to need...
When driving traffic to a landing page with the objective of getting users to opt-in it’s pretty much impossible to know EXACTLY how to set up the form for maximum conversions before testing it. So a new page is pretty much always going to need optimization
There are always best practices that you can start with... but the problem with best practices is they are not always the correct solution in all situations... and can lead you down the wrong path if you just rely on what is supposed to work.
So again, as I’ve said many times, it pays to do vigorous testing to find out what works best for you... as what works for the masses won’t necessarily be better for you. It’s foolish to just assume what works for other businesses will also work for you as well.
You can’t just take a best practice and assume that’s how you should be doing it.
When it comes to forms there are some things that are mandatory to test if you want to achieve the best possible results for your page.
To add to this one thing I’ve noticed is a lot of marketers like to put multiple forms in different places on a page.
But not only can this cause form submission errors and also give a poor first impression, it is also unnecessary. I prefer to either put multiple buttons that lead to the same pop-up... or use a sticky section that is always visible when the user scrolls down the page.
The key takeaway here is that form design plays a huge part in conversion rates on a landing page, and it’s not something that should be thought of as trivial or not important. And as always test, test, test.