Feb. 21, 2020

FFR 016 - Increasing conversions with more prominent CTAs

FFR 016 - Increasing conversions with more prominent CTAs

One thing I see a lot when working on clients funnels is pages that have weak or almost non existent call to action.    If your page has an objective (and “every” funnel page should have an objective) then you have to make it as clear...


  • One thing I see a lot when working on clients funnels is pages that have weak or almost non existent call to action. 

 

  • If your page has an objective (and “every” funnel page should have an objective) then you have to make it as clear as possible WHAT you want them to do... and also HOW to do it. 

 

  • Otherwise you’re throwing money down the drain and only have yourself to blame for poor response rates.

 

  • This week I take a look at another case study from Visual Website Optimizer (VWO) that reinforces this point. By making the call to action much easier to see and understand conversions on the page improved by 32%.

 

 

  • One thing they could have tested next would be button colours. The maroon button on the page does tend to blend in with the rest of the page a bit. I can’t help but be curious how a bright green button would do instead. 

 

  • The bright green would be immediately be noticeable and provide contrast to the rest of the page.

 

  • They could have also tested button text as well. The current CTA of “book online” is not bad... but I”m sure with continual testing of both button colour and text they could get the page converting even better. 

 

  • On top of that they could also have two buttons instead of one... with one below the main image and the other at the very bottom... and you could even add a third button on an exit pop as well.