April 9, 2020

FFR029 - Ultimate Guide To Actions You Should Be Tracking

FFR029 - Ultimate Guide To Actions You Should Be Tracking

When it comes to tracking and optimizing your funnels it can be confusing knowing where to start and what to start measuring.    Afterall there are dozens of things you could analyze in your funnel, but you have to look at it from the...


  • When it comes to tracking and optimizing your funnels it can be confusing knowing where to start and what to start measuring. 

 

  • Afterall there are dozens of things you could analyze in your funnel, but you have to look at it from the point of view of opportunity cost. 

 

  • Obviously, there’s no point wasting valuable time on testing things that won’t move the needle. 

 

  • Once all the tracking is set up and you can see how the funnel is performing, and you’ve also completed thorough research on the target market... you’re then ready to start experimenting and testing to optimize the funnel. 

 

  •  So today I’m going to do a brief runthrough of some of the most common actions (excluding purchases, opt-ins and form submissions) you can start tracking primarily through using a tag manager such as Google Tag Manager.

 

  • Video views

 

  • Specific Button or link clicks

 

  • Time on page

 

  • Scroll Depth

 

  • Pop up views

 

  • Order bump purchases and non order bump purchases