April 28, 2020
FFR034 - Why Buttons Should Actually Look Like Buttons
I’ve literally looked at thousands of funnels over the last 5 years... and one thing that really stands out to me is how many funnels are designed with buttons that don’t even look like buttons. Here are some examples of what I’m...
- I’ve literally looked at thousands of funnels over the last 5 years... and one thing that really stands out to me is how many funnels are designed with buttons that don’t even look like buttons.
- Here are some examples of what I’m talking about:
- Submit buttons that look almost exactly the same as label background colors on order forms
- Buttons the same matching color scene as the rest of the page
- Big huge buttons... either super wide or multiple lines
- No icons or arrows on a button to make it clear it is actually a button
- Flat buttons that don’t look anything like 3D
- Buttons that are way down below the fold that most visitors will never even see.
- Buttons with really poor CTA’s that make no sense
- Studies have proven that some people will only click on a link and not a button, and if they don’t see a link will not click. It can be worth testing both a link and a button.