May 21, 2020

FFR041 - The Most Valuable Real Estate In A Funnel

FFR041 - The Most Valuable Real Estate In A Funnel

One thing many marketers get confused about is how long you should wait to try to sell someone who has just opted in as a lead.    And should you wait and build a relationship first before asking them to buy something?    It...


  • One thing many marketers get confused about is how long you should wait to try to sell someone who has just opted in as a lead. 

 

  • And should you wait and build a relationship first before asking them to buy something? 

 

  • It seems there are varied opinions about this... for example there are ascension type email sequences that some well known marketers use to build a relationship before selling. 

 

  • But there’s an old saying that sums it up perfectly for me... always strike while the iron is hot

 

  • You can build a relationship by all means... by why not offer a product that can help solve a person's problem. 

 

  • Here’s the 3 main reasons why you should strike when the iron is hot...
    1. As Chris Smith says... Time destroys all things. Your ability to convert an internet lead will be directly impacted by your ability to convert them FAST.
    2. The lead has just proven they are interested by opting it and they are in an action taking mood... so why not capitalize on the micro commitment they have taken. 
    3. The most valuable real estate in a funnel is the THANK YOU PAGE... immediately after a contact has opted in. The problem is so many never even think of this and just use the thank you page to do exactly that (thank them). 

 

  • Obviously, if the new lead doesn’t convert on the thank you page, then you need to add as many follow up attempts as possible via email and retargeting. 

 

  • It’s also important to make sure what you offer as the first purchase, is the next thing that makes sense after what they have just opted in for. 

 

  • Some businesses that are mainly focused on lead generation will have different goals than selling on their thank you pages, such as scheduling appointments for example... or ringing the person who has just opted in.