June 9, 2020

FFR046 - [Traffic Secrets] Who is Your Dream Customer

FFR046 - [Traffic Secrets] Who is Your Dream Customer

Today I”m going to do a summary of the first chapter of Russell Brunson’s new book “Traffic Secrets”   He started on Google Adwords and was making some money until Google increased their prices.   Then came the big Google Slap...


  • Today I”m going to do a summary of the first chapter of Russell Brunson’s new book “Traffic Secrets”

 

  • He started on Google Adwords and was making some money until Google increased their prices.

 

  • Then came the big Google Slap where they kicked off a lot of advertisers and banned them.  

 

  • Google only wanted the really big advertisers on their platform and didn’t care about the small guys who were causing 90% of their hassles

 

  • Google Panda & Penguin made it even worse

 

  • Facebook was easy and affordable when they first started advertising in 2007. Easy to make a profit. Then they raised the prices just like Google did to squeeze out the small guys.

 

  • That’s why it’s dangerous to put all your eggs in the one basket, as your business can be shut down overnight. 

 

  • The good news is funnels are easier to make money from as you can 5 - 10 times more than just selling a single product which allows you to stay in the game longer.

 

  • But eventually it’s likely you’ll get squeezed out too. 

 

  • The secret is to not to rely on just one channel only. 

 

  • The art of science of getting people to find you is what most people struggle with

 

  • Understand exactly Who your dream customer is the key. Who is your dream customer and where are they congregating?

 

  • Become obsessed with your dream customers. Understand them better than they know themselves. 

 

  • Run a customer centric company, not a product centric company

 

  • Your business is about your customer, not you

 

  • Remember how you felt when you were trying to solve the problem your customer has now. Think about what you were feeling when you had that pain. 

 

  • Your mess becomes your message

 

  • Enter the conversation already going on in your customers mind. See the world the way they are seeing. 

 

  • 3 core markets... health, wealth and relationships.

 

  • Marketing must focus on only one of these desires at a time. 

 

  • Which direction are they moving... away from pain or towards pleasure. 

 

  • Exercise to list phrases your dream customers use to move away from pain or towards pleasure.