June 16, 2020

FFR048 - The Three Core Funnels

FFR048 - The Three Core Funnels

Today I’m going to be taking a look at one of Russell Brunson’s books - title The Three Core Funnels.   This most interesting thing about this book is that Russell reveals that 95% of his revenue comes from just three basic funnels... and...


  • Today I’m going to be taking a look at one of Russell Brunson’s books - title The Three Core Funnels.

 

  • This most interesting thing about this book is that Russell reveals that 95% of his revenue comes from just three basic funnels... and how by following basic fundamentals you can succeed by using a combination of these 3 funnels as well. 

 

  • So these 3 funnels tie in perfectly with the concept of the value ladder that Russell talks about in Dot Com Secrets. 

 

  • So to keep things simple he refers to a value ladder that has 3 steps, one for cold traffic, one for warm traffic and one for hot traffic. 

 

  • The cold traffic gets sent to a tripwire funnel, the warm traffic gets sent to a webinar funnel, and finally the hot traffic gets sent to a high ticket funnel. 

 

  • So let’s take a dive into these 3 funnels and how they work like magic together by using what Russell calls “stacking”. 

 

  • Tripwire funnel ($7 - $300) - importance of ACV and breaking even

 

  • Webinar funnel ($300 - $3,000)

 

  • High Ticket Funnel (3,000 +)